This thesis is a study of contemporary advertising, aiming to show how the global jeans brand Diesel communicates aspects of lifestyle and gender in their campaign Be Stupid from 2010. By an analysis of the campaign, the thesis attempts to advocate the importance of advertising in our contemporary society, and why this campaign can be regarded as an important literacy practice
The purpose of this study is to gain comprehensive knowledge about gender-discriminatory practices w...
The purpose of this essay is to analyze the portrayal of gender and sexuality within fashion photogr...
The article analyzes the way in which the modern car-advertisement defines the identity of women as ...
Master's thesis in Literacy StudiesThis thesis is a study of contemporary advertising, aiming to sho...
<p>This paper discusses the portrayal of sexuality and gender in contemporary advertising by the ima...
This paper discusses the controversial “Be Stupid” advertising campaign by Diesel, recipient of the ...
The purpose of this study is to examine how Åhléns challenge existing gender norms and stereotypes i...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
Advertising is known as a communication medium that provides information or rather persuade the targ...
The objective of this article is to discuss how gender narratives have been used in the field of adv...
Thesis "Sexism in the television advertisement for fragrances" analyzes the relationship with the me...
Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gi...
This paper discusses the portrayal of sexuality and gender in contemporary advertising by the image ...
Abstract Diesel advertising poses a conundrum for semiotics practitioners. Diesel ads are thought-pr...
Women face gender inequality that make them often challenge gender stereotypes imposed in society. T...
The purpose of this study is to gain comprehensive knowledge about gender-discriminatory practices w...
The purpose of this essay is to analyze the portrayal of gender and sexuality within fashion photogr...
The article analyzes the way in which the modern car-advertisement defines the identity of women as ...
Master's thesis in Literacy StudiesThis thesis is a study of contemporary advertising, aiming to sho...
<p>This paper discusses the portrayal of sexuality and gender in contemporary advertising by the ima...
This paper discusses the controversial “Be Stupid” advertising campaign by Diesel, recipient of the ...
The purpose of this study is to examine how Åhléns challenge existing gender norms and stereotypes i...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
Advertising is known as a communication medium that provides information or rather persuade the targ...
The objective of this article is to discuss how gender narratives have been used in the field of adv...
Thesis "Sexism in the television advertisement for fragrances" analyzes the relationship with the me...
Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gi...
This paper discusses the portrayal of sexuality and gender in contemporary advertising by the image ...
Abstract Diesel advertising poses a conundrum for semiotics practitioners. Diesel ads are thought-pr...
Women face gender inequality that make them often challenge gender stereotypes imposed in society. T...
The purpose of this study is to gain comprehensive knowledge about gender-discriminatory practices w...
The purpose of this essay is to analyze the portrayal of gender and sexuality within fashion photogr...
The article analyzes the way in which the modern car-advertisement defines the identity of women as ...